The AB22 market accommodates both online and traditional high street estate agents, giving sellers various options. Online agents like Yopa, Purplebricks, and Express Estate Agency operate nationally with digital-first approaches, often offering lower fixed fees. Yopa leads the local market with 3 listings, demonstrating the effectiveness of the online model in this Aberdeen postcode. These agents typically charge fixed fees ranging from £999 to £1,999, making them attractive for sellers seeking cost predictability and who are comfortable managing aspects of the sale process digitally.
Traditional high street agents like Simpson & Marwick and Martin & Co operate from physical offices in Aberdeen and offer more personalized services. Simpson & Marwick maintains 2 active listings with an average price of £110,000, while Martin & Co handles properties averaging £137,500. These agents work on percentage-based fees, typically 1-3% plus VAT, and provide in-person valuations, dedicated property viewings, and local market expertise that online alternatives may lack. The face-to-face relationship can be valuable for sellers who prefer personal guidance through the complex transaction process.
Hybrid models also operate in AB22 through franchise networks like Belvoir and Northwood, both part of The Property Franchise Group. Belvoir handles 2 listings averaging £83,000, while Northwood focuses on higher-value properties at £205,000 average. Ewemove, also covering Scotland, represents another hybrid option with an average listing price of £135,000. These franchises combine local office presence with centralized marketing support, offering a middle ground between pure online and traditional high street models.
For sellers in AB22 considering auction, Auction House Scotland maintains a presence with 1 listing averaging £75,000. Auction can be suitable for properties that may struggle in traditional sales, including those requiring renovation or in situations where a quick sale is priority. The auction route typically involves lower marketing fees but higher completion fees, making it important to understand the full cost implications before choosing this route.