Compare 29 local agents, data from 65 active listings








We've analysed the AB10 property market and track 29 estate agents actively marketing properties in this Aberdeen postcode area. With 65 properties currently for sale and an average asking price of £164,400, the market offers opportunities across various price points, from compact city flats to larger period properties in established residential streets.
Our data shows Northwood and Yopa are leading the market with 6 active listings each, representing 9.2% market share apiece. Let Property Sales & Management follows closely with 5 listings (7.7% market share), while Belvoir, Martin & Co, and Future Property Auctions each hold 4 listings. These agents dominate the local market and represent the range of services available to sellers in AB10, from high-street expertise to modern online models.

29
Active Estate Agents
£164,400
Average Asking Price
65
Properties For Sale
The best estate agents in AB10 bring local market knowledge that comes from understanding Aberdeen's unique property landscape. With the Granite City architecture dominating the streetscape and a market influenced heavily by the energy sector, local agents understand how economic factors and property characteristics intersect to affect valuations and saleability.
Northwood operates from premises within the AB10 area and focuses on properties averaging £165,000, positioning them as a strong option for typical city centre flats and period conversions. Their market share of 9.2% reflects consistent activity across the postcode. Meanwhile, Martin & Co brings high-street presence in Aberdeen with an average asking price of £86,500, making them particularly active in the more affordable end of the market where one-bedroom flats dominate.

Source: Homemove live listing data
Sellers in AB10 can choose between traditional high-street estate agents and modern online alternatives. The data shows Yopa, operating as an online-first agent, has captured 9.2% market share with 6 active listings at an average price of just £77,500. This positions them strongly in the city's flat market, where properties under £100,000 represent the largest price segment with 33 listings. Online agents typically charge fixed fees ranging from £999 to £1,999, making them attractive for sellers of lower-value properties where percentage-based fees become proportionally expensive.
Traditional agents like Simpson & Marwick and Savills offer the personal service and negotiation expertise that many sellers value, particularly for higher-value properties. Savills, for instance, targets the premium market with an average asking price of £532,500 across their 2 listings, and they bring international reach and specialist knowledge for luxury granite properties in established areas like the West End. Simpson & Marwick operates at £130,000 average, bridging the gap between standard city flats and higher-value period properties.
High-street agents in Aberdeen typically charge between 1% and 3% of the sale price plus VAT (1.2% to 3.6% total). For a property at the AB10 average of £164,400, this translates to fees between £1,973 and £5,918 including VAT. Many agents offer a sole agency agreement lasting 8-16 weeks, though some may negotiate longer terms for the right property. Multi-agency agreements, where the seller instructs more than one agent, typically carry higher fees of around 0.5% to 1% extra but provide broader market coverage.

Request valuations from at least 3 different agents in AB10. This gives you a realistic picture of your property's market value and lets you compare the agents' knowledge and approach. The data shows properties ranging from £31,332 (auction listings) to over £532,500, so understanding where your property fits is essential.
Look at how many listings each agent has in AB10 and their average asking prices. Northwood and Yopa each have 6 listings, showing active market presence, while Savills focuses on premium properties. Choose an agent whose portfolio matches your property type and price point.
Ask about photography quality, floor plans, virtual tours, and online exposure. With 62.4% of AB10 housing stock being flats, effective marketing of smaller properties requires strong online presence. Larger period properties may benefit from agents with experience marketing heritage homes.
Negotiate fees before instructing an agent. While the average percentage fee is around 1.5% plus VAT, this is negotiable, particularly if you're selling a higher-value property or willing to commit to a multi-agency arrangement. Get all terms in writing.
Look for agents with proven track records in AB10. Agents like Martin & Co and Belvier have established local presence and can provide references from recent sellers in the area.
Before instructing any estate agent in AB10, get at least 3 free valuations. This helps you understand the true market value of your property and gives you leverage when negotiating fees. With 29 agents competing for your business, you can often secure better terms.
The AB10 property market shows clear patterns when we examine bedroom count and price distribution. Two-bedroom properties represent the largest segment with 24 listings averaging £109,542, followed by one-bedroom flats with 19 listings at an average of £60,421. This reflects Aberdeen's strong flat market, where 62.4% of housing stock comprises apartments and maisonettes. The concentration of one and two-bedroom properties makes AB10 particularly attractive to first-time buyers and young professionals working in the energy sector or at the University of Aberdeen.
Three-bedroom properties average £173,900 across 10 listings, offering a step up for families or those seeking more space. Four-bedroom homes command £305,000 on average (6 listings), while five-bedroom properties reach £532,500, representing the premium end of the market. This tiered pricing shows why working with an agent who understands the local market is valuable - the difference between a one-bedroom flat and a five-bedroom period home is substantial in terms of marketing approach and buyer profile.
The price range distribution reveals that properties under £100,000 dominate with 33 listings, followed by 16 properties in the £100,000 to £200,000 range. Only 4 properties sit in the £300,000 to £500,000 bracket, with just one property over £500,000 (and one over £1 million, likely a premium listing). This distribution means most sellers in AB10 are dealing with properties that appeal to first-time buyers or investors, making pricing accuracy critical for achieving a quick sale.
Based on our market data, Northwood and Yopa lead with 6 active listings each (9.2% market share apiece). Let Property Sales & Management follows with 5 listings (7.7% market share). For premium properties, Savills targets the high-end market with properties averaging £532,500. Martin & Co and Belvier offer strong high-street presence with local expertise in the Aberdeen market. The best agent for your property depends on your property type and price point.
Estate agent fees in AB10 typically range from 1% to 3% of the sale price plus VAT (1.2% to 3.6% including VAT). For a property at the average asking price of £164,400, this means fees between £1,973 and £5,918. Online agents like Yopa offer fixed fees typically between £999 and £1,999, which can be more cost-effective for lower-value properties. Always negotiate and compare quotes from multiple agents.
The time to sell varies based on property type, pricing, and market conditions. With an average asking price of £164,400 and 65 properties currently for sale across 29 agents, the market is competitive. Properly priced properties in the popular under-£100k and £100k-£200k segments tend to attract interest more quickly. Properties priced realistically based on current market data typically achieve sales faster than those priced optimistically.
Online estate agents like Yopa work well for straightforward property sales, particularly in the flat market where they have strong presence (average asking price £77,500). They offer lower fixed fees but less personal service. Traditional agents like Simpson & Marwick or Savills provide more hands-on support, better for complex sales or higher-value properties. Consider your property type, your comfort with technology, and whether you need in-person guidance when making this choice.
A good valuation should reflect current market data specific to AB10, considering property type, location within the postcode, and recent sales evidence. Beware of agents who overprice to win your business. The data shows properties ranging from £31,000 to over £530,000, so ensure the valuation positions your property competitively. Ask for comparable properties they have sold recently in your specific area of AB10.
Yes, some agents specialise in certain property types. The data shows Northwood operates at £165,000 average, reflecting activity across property types, while Yopa focuses on the flat market at £77,500 average. For flats (representing 42 of 65 listings), agents with strong online marketing can maximise exposure to first-time buyers. For larger period properties, agents with heritage experience like those handling properties in conservation areas may be more appropriate.
From £400
A detailed survey ideal for conventional properties in AB10. Essential for the 75.8% of properties built before 1983. Covers all major defects including damp, roof condition, and structural issues common in granite properties.
From £600
Comprehensive building survey for older, larger, or listed properties. Recommended for period granite buildings in AB10's conservation areas. Provides in-depth analysis of construction, defects, and renovation requirements.
From £60
Energy Performance Certificate required by law before marketing. Essential for all AB10 properties. Provides energy efficiency rating and recommendations for improvements.
From £200
Official valuation for Help to Buy Scotland schemes. Required if you're using government-assisted schemes to purchase your next property.
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Compare 29 local agents, data from 65 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.